The significance of jewelry to people overall is very different from the role it plays in marketing or store displays. Generally, the jewelry is worn by the buyers for reasons unrelated to drawing attention or conveying some message. It is just that the piece or pieces go with the person's lifestyle. Some pieces of jewelry, after a while, are considered no longer as embellishments but rather as essentials, like glasses or a watch.
Everyday decoration is usually selected once and then almost never questioned even shortly after. A comfortable ring, a suitable necklace hiding under the cloth, or non-irritating studs all become, by default, the permanent selections. Women and men do not get up each morning wondering which jewelry item best represents them. The decision has already been made through the process of repetition. The jewelry is present because it doesn't disturb the daily routine.
Over time, jewelry gives off signs of wear. The tiniest of scratches are added, the brightness gets reduced a bit and the edges become less sharp. Such changes are not perceived as defects but rather they are tolerated. In fact, sometimes they even get totally overlooked. Jewelry that is worn every day does not acquire its worth from being new but rather from the sincerity it shows. To get rid of such a thing can be seen as strange not to the extent of causing a dramatic emotional situation but to the point of becoming physically uncomfortable—like a limb has been cut off.
It is no surprise that many people continue to wear the same jewelry during all their life stages. It may have been a present linked to job change, moving, or simply a low-key phase of life without anything particular happening.
The lifestyle of the present era has a great influence on people's expectations regarding jewelry. Today the comfort comes first, and only then the appearance. People have started to use such materials that are light in weight, have smooth finishes, and simple designs; these are the main reasons that they are taking the comfort of movement. Quite the opposite, the jewelry which needs constant adjustment or is heavy is often kept away irrespective of its beauty. The purpose is to be comfortable rather than to impress.
The same attitude shift is surely reflected in the jewelry purchases. Online shopping is a chance for the customers to choose at their own pace, without any pressure or feeling of urgency. Their choice is entirely based on personal comfort and not on trends or views coming from outside. This slow and private decision making is very much like how jewelry is used in daily life.
Most of the daily jewelry worn is not perceived by others and that is intentional. It is not meant to show or convey anything—class or fashion. Rather it coexists quietly and its role is to be there. So, in this way, jewelry is not a decorative item; it becomes part and parcel of the daily living cycle.
Jewelry that is used daily eventually loses its visibility to the owner, not because it is less valuable but merely because it has been so well incorporated into the الحياة اليومية. When something becomes part of the body, it no longer requires attention. It is on during the working hours, traveling, and even resting and without disturbing the routine it perfectly blends in. The owner is already so used to it that she does not even remember putting it on, or whether it goes with the outfit—it just fits there.
This type of jewelry eventually assumes an important position in the most discreet manner. Its presence is felt more when it is not there than when it is. The small scratches and imperfections that it develops are signs of use and not of a getting old process. Such kind of jewelry is not worn to convey a message; it simply accompanies the wearer’s daily rhythm, same as before, while everything else around gets changed.
